Sell spaces with interactive 3D walkthroughs

Turn plans and models into immersive experiences buyers can explore. Build interactive walkthroughs with first-person controls, cinematic camera paths, and realistic lighting, then embed them in listings and proposals on any device.

Interactive walkthroughs help leading firms win approvals and close sales faster.

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Workflow

How architectural visualizations go from model to interactive walkthrough

Spline simplifies the entire pipeline for architectural visualization from imported models to explorable experiences embedded in listings and presentations.

  1. 01

    Ideate

    Bring your design into Spline by importing models from your CAD or BIM workflow, or blocking out spaces with parametric shapes. Explore massing, layouts, and view lines early, when feedback is cheapest to act on.

  2. 02

    Design

    Craft the experience buyers will remember: realistic materials and daylight, cinematic camera paths between key views, and first-person controls for free exploration. Add interactive elements like switchable finishes, day-and-night lighting states, and clickable info hotspots.

  3. 03

    Ship to Production

    Embed walkthroughs directly in listing pages, proposals, and presentations with lightweight web embeds - no software installs for clients. The same scene works on desktop, mobile, and even AR/VR viewing for on-site presentations.

Community

Remix Architectural Scenes from the Community

Discover architectural and interior templates to jumpstart your interactive walkthrough projects.

FAQ

Questions, answered

Can I create architectural walkthroughs for free?

Yes! Spline offers a free plan that lets you import models, design interactive walkthroughs, and publish them to the web. It's an easy way to test interactive visualization on a real project before adopting it across your studio.

How can I start creating interactive real estate experiences?

Getting started is straightforward. Import your building or interior model, set up lighting and materials, and add first-person game controls or camera paths. Remixing an interior scene from the Spline Community is a fast way to learn the workflow.

What is Spline and how does it work for architecture?

Spline is a real-time 3D design tool that turns static architectural models into interactive experiences. Realistic lighting and materials, camera transitions, and visual events let you build explorable spaces without game engines or rendering farms.

What file formats can I import from my CAD or BIM tools?

Spline imports standard 3D formats including .glTF, .GLB, .FBX, and .OBJ, which every major architecture tool can export. Once imported, you can optimize, re-material, and light your model directly in Spline.

How do clients and buyers view the walkthroughs?

Right in the browser - no installs or plugins. Embed the experience in listing pages, share a link in proposals, or present it on tablets during meetings. Buyers can walk through spaces freely or follow guided camera tours you design.

Do I need coding skills to build interactive walkthroughs?

No. Movement controls, camera switching, and interactive elements like material swaps and lighting states are all configured visually. Teams can collaborate on scenes in real time, keeping visualization in-house and iterations fast.

Let Buyers Step Inside

Turn architectural models into interactive walkthroughs that clients can explore from any device.