SplineBuild interactive 3D product configurators that convert
Let customers customize colors, materials, and options on a photoreal 3D product in real time. Build configurators visually with states and variables, connect them to your store or backend, and turn exploration into purchases.
Product configurators turn browsing into buying for the world's best brands.
How 3D product configurators go from concept to storefront
Spline simplifies the entire pipeline for building product configurators from the first product model to live, connected experiences in your store.
- 01
Ideate
Start with your product: import CAD or 3D files, or model directly in Spline. Map out the options customers care about - colors, materials, sizes, accessories - and plan the states that represent each configuration.
- 02
Design
Build the configurator visually: connect UI elements to variables and state transitions, swap materials and parts with actions, and add smooth camera moves between option views. Conditional logic keeps combinations valid without a single line of code.
- 03
Ship to Production
Embed the configurator in your product pages with lightweight web embeds or code exports. Connect selections to your store, pricing, or backend through API requests and webhooks, so configured products flow straight into carts and quotes.
Remix Product Configurators from the Community
Discover configurator-ready templates to jumpstart your interactive product experiences.
Questions, answered
Can I build a 3D product configurator for free?
Yes! Spline offers a free plan that lets you model products, set up interactive options with states and variables, and publish working configurators to the web. It's a great way to validate the experience before rolling it out across your catalog.
How can I start building a product configurator?
Getting started is straightforward. Import your product model or remix a configurator template from the Spline Community, define the options you want customers to control, and connect buttons to state changes and material swaps - all visually in the browser.
What is Spline and how does it work for product configurators?
Spline is a real-time 3D design tool with the interactive building blocks configurators need: states, variables, events, conditional actions, and API integrations. You design the product, the UI, and the logic in one place, then embed the result anywhere.
What formats does Spline support for product models?
Spline imports common 3D formats including .glTF, .GLB, .FBX, .OBJ, and STEP-based CAD exports, so you can reuse existing product assets. You can also model directly in Spline and apply realistic materials, lighting, and shadows for a photoreal result.
Can I connect a configurator to my store or backend?
Yes. With variables, API request actions, and webhooks, your configurator can read live data like pricing and stock, and send selected configurations to your e-commerce platform, CRM, or quoting system - making it a real sales tool, not just a visual.
Do I need coding skills to build a 3D configurator?
No. The entire option logic - states, transitions, conditions, and variables - is built visually. Developers can optionally use code exports and APIs for deeper integration with checkout flows and product data.
Let Customers Design Their Product
Build real-time 3D configurators that connect to your store and turn product exploration into sales.